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Squarespace Website Builder Review for 2024 – Forbes Advisor Canada

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Email Marketing

Along with its website editor, Squarespace’s email editor is drag-and-drop, and comes with plenty of customizable templates to nurture and engage your audience via email. All emails are responsive, so they’ll look the same whether your customer views them on a desktop, iPad or cellphone. Email marketing plans start at $5 USD ($6.68 CAD) per month (paid annually) and go up to $48 USD ($64.18 CAD) per month.

As soon as you send your email, you can access analytics in real-time so you know how your email campaign performs. And because it syncs with your website’s analytics, you know which traffic comes from your email efforts or which traffic is organic. You can also personalize your emails to include the customer’s name, set up sequences and segment your list.

Search Engine Optimization (SEO)

These tools include a best practices checklist, integration with Google Search Console, page titles, descriptions, the ability to hide a page from search engines, sitemaps, automatic mark-up, SSL, mobile optimization, clean URLs, translations and an SEO panel.

Analytics

Analytics is so much more than knowing where your traffic comes from, and it’s much more than page views and unique visitors. Squarespace’s analytics platform tells you everything you need to know about your website traffic and how visitors interact with your site. It gives you insights into where your traffic is coming from, what pages are most popular, how long visitors are spending on your site, what devices they’re using and so much more.

This information is valuable because it helps you understand your audience and what they’re looking for on your site. With this knowledge, you can make changes to your website to improve the user experience and increase conversions. Squarespace also integrates with Google Analytics so you can track your website’s performance on Google Search Console and other Google platforms.

Social Media Tools

Squarespace has a number of social media features and integrations that make it easy to share your content and grow your following on social media. The tool makes it simple to include social media buttons on your website so that people may share your content with their followers. You can also use Squarespace’s built-in tools to schedule and publish posts to your social media accounts. And if you want to go a step further, you can use Squarespace’s integrations and extensions with third-party social media applications to manage your social media presence from one central platform.

Squarespace also has several features that make it easy to create social media-friendly content. For example, you can use Squarespace’s drag-and-drop editor to create images and videos that are optimized for social media. And if you’re looking to add a little personality to your posts, you can use Squarespace’s emoji feature to insert emojis into your content.

Squarespace Extensions

Squarespace has a number of extensions that add functionality and features to your Squarespace website. Extensions are available for a variety of purposes, such as social media, marketing, e-commerce and fulfillment. Some of the most popular Squarespace extensions include Shippo, Printful, QuickBooks, FreshBooks and ShipStation. These extensions allow you to add features such as social media sharing buttons, live chat, email marketing, accounting and e-commerce to your Squarespace website.

Squarespace also has a number of developer-friendly features, such as an API and code blocks. These features make it easy for developers to create custom solutions for Squarespace websites.

Professional Design Services

If you need help designing your Squarespace website, Squarespace offers professional design services. With Squarespace’s professional design services, you can work with a certified Squarespace Expert to create a custom website that meets your specific needs and goals.

Squarespace’s professional design services include everything from custom logo design to complete website development. And if you need help with your website’s SEO, Squarespace’s experts can also help you optimize your site for Google Search and other search engines. With its design services, you can get the help you need to create a beautiful and effective Squarespace website.

Members-Only Content

Squarespace has a number of features that make it easy to create and manage members-only content. With Squarespace’s membership management tools, you can easily add and remove members from your site, track member activity and manage member permissions.

Create and manage pages, posts and other content that is only accessible to members. And if you need to sell access to your members-only content, Squarespace’s e-commerce features make it easy to set up a subscription-based service. Plans for hosting a membership site start at $9 USD ($12.03 CAD) per month (paid annually) and go up to $35 USD ($46.80 CAD) per month.

Scheduling and Appointments

With Squarespace’s appointment-scheduling tools, you can easily create and manage appointments, track appointment availability and send reminders to appointment participants. These are perfect for businesses that need to handle appointments, such as salons, spas, restaurants and coaches. Scheduling plans start at $14 USD ($18.72 CAD) per month (paid annually) and go up to $49 USD ($65.53 CAD) per month.

Reservations

Use the Squarespace Tock all-in-one reservation system to manage reservations and take online orders. This service is custom-priced, so you’ll need to request information on the Squarespace site to learn more about this service. Squarespace charges a 0% to 3% commission on takeout and delivery orders.

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