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‘Set jetting’: The holiday destinations expecting Britons this year because of TV shows | World News

How do you select your subsequent vacation vacation spot? Buddies, social media websites or journey brokers may affect our resolution – nevertheless it seems a variety of us are additionally impressed by what we see on display screen.

It is one thing journey consultants name “set jetting” – a development that has ceaselessly boosted vacationer numbers at filming places.

Knowledge given solely to the Sky Information Cash weblog by Expedia reveals standard BBC actuality collection The Traitors – filmed at Ardross Fort – has induced searches for lodges within the Highlands to rocket.

The Traitors presenter Claudia Winkleman. Pic: Studio Lambert/Mark Mainz/BBC
The Traitors presenter Claudia Winkleman. Pic: Studio Lambert/Mark Mainz/BBC

A month after the ultimate episode of the primary collection aired in 2022, there was a 72% improve in searches.

Throughout the identical interval, flight searches within the Scottish Highlands additionally elevated by 32%.

In the meantime, the Jamie Dornan-led collection The Vacationer appeared to spice up searches for holidays in Adelaide in South Australia.

Jamie Dornan in The Tourist Pic: BBC
Jamie Dornan in The Vacationer Pic: BBC

Two months after the primary season aired, there was a 56% improve in resort searches for Adelaide.

Flight searches elevated by 37% in a single month.

With each collection presently airing their second season, it appears possible they may every immediate one other improve in travellers.

Expedia beforehand predicted 13 extra TV and movie places more likely to be standard in 2024, primarily based on present and movie releases and journey knowledge.

  • Thailand, impressed by The White Lotus season three
  • Paris, impressed by Emily In Paris season 4
  • The Highlands, impressed by the remaining seasons of Outlander
  • London, Bathtub and Windsor, impressed by the brand new season of Bridgerton and The Crown season six
  • Malta, impressed by the brand new Gladiator 2 movie
  • Korea, impressed by Squid Recreation season two
  • Romania, impressed by Wednesday season two
  • Florida Keys and the Bahamas, impressed by Apple TV present Unhealthy Monkey
  • Australia, impressed by Baz Luhrmann’s Faraway Downs and the Mad Max prequel Furiosa
  • Greece, impressed by new spy motion thriller Argylle
Jennifer Coolidge, The White Lotus Season 2. Pic: HBO
Jennifer Coolidge in The White Lotus Season 2. Pic: HBO

Learn extra:
The couple who ‘offered all the pieces’ to dwell on cruise ships eternally
Why 2024 may very well be the worst 12 months ever for ‘overtourism’

How standard is ready jetting?

A July 2023 report by Voucher Codes discovered most individuals (65.7%) haven’t booked a TV present or movie vacation spot for a vacation – however that also leaves a big chunk of people that have.

Listed below are the highest locations individuals have booked due to TV reveals or movies, in accordance with their survey:

  • Greece (Mamma Mia) – 9.49%
  • NYC (Intercourse And The Metropolis, Gossip Lady) – 6.74%
  • Majorca (Love Island) – 6.14%
  • Paris (Emily In Paris) – 5.99%
  • Croatia (Recreation Of Thrones) – 5.59%
  • New Zealand (Lord Of The Rings) – 5.49%
  • Australia (Married At First Sight) – 5.24%
  • Iceland (Recreation Of Thrones) – 4.69%
  • Northern Eire (Recreation Of Thrones) – 4.64%
  • South Africa (Love Island) – 4.49%
  • Sicily (White Lotus) – 3.69%


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