As we chose website builders for this list, we focused on ease of use, affordability, functionality, extra features and customer support. We preferred builders with free forever plans. Here is a closer look at how we assessed website builders for inclusion on this list.
We included website builders that offer a free plan. We prioritized the inclusion of website builders with robustly featured free plans. We also included builders with first-tier plans that are $20 CAD or less per month but preferred first-tier plans at $7 CAD or less per month. This accounted for 20% of our weighted scoring.
For this list, we looked for website builders with ample free tools to help businesses meet their goals around website design, publishing and management. Key among these is offering a drag-and-drop builder. The website builders on this list offer a drag-and-drop design process exclusively or optionally and we rated them accordingly. We put specific emphasis on web builders that offer unlimited storage and bandwidth, social media and email marketing tools and provide mobile responsive sites, Other general features we looked for include SEO tools, form builders, landing pages, SSL certificates, free domains and analytics. We weighted features at 30% of our total score.
We turned to third-party review websites, including G2 and Trustpilot, to gauge real users’ experiences using the website builders. Those who fared well in reviews often scored high in customer support, such as those with live user support options, preferably those with 24/7 support. These accounted for 15% of the total score.
For our final analysis, our experts looked at four specific categories: popularity, value for the money, standout or detailed features and ease of use. For example, for ease of use, we looked for website builders that do not require coding skills to design a website. We also looked for other features that make website design easy, including a wide selection of website templates, image galleries, logo creators and automatic mobile-responsiveness sites. Altogether, these criteria make up 35% of the total score.